52 Principles x Your Imagination.
You can buy the cards now. Or check back between July and September as content from each card is unlocked.
Card #1
Social Proof
Card #2
Curiosity
Card #3
Pattern Recognition
Card #4
Peak-End Rule
Card #5
Recognition over Recall
Card #6
Gifting
Card #7
Delighters
Card #8
Anchoring & Adjustment
Card #9
Aesthetic-Usability Effect
Card #10
Serial Position Effect
Card #11
Commitment & Consistency
Card #12
Appropriate Challenges
Card #13
Value Attribution
Card #14
Loss Aversion
Card #15
Contrast
Card #16
Framing
Card #17
Priming
Card #18
Familiarity Bias
Card #19
Feedback Loops
Card #20
Collecting
Card #21
Limited Duration
Card #22
Scarcity
Card #23
Visual Imagery
Card #24
Self-Expression
Card #25
Conceptual Metaphor
Card #26
Surprise
Card #27
Limited Choice
Card #28
Variable Rewards
Card #29
Limited Access
Card #30
Uniform Connectedness
Card #31
Reputation
Card #32
Affect Heuristic
Card #33
Authority
Card #34
Chunking
Card #35
Duration Effects
Card #36
Status Quo Bias
Card #37
Status
Card #38
Periodic Events
Card #39
Proximity
Card #40
Sequencing
Card #41
Shaping
Card #42
Humor Effect
Card #43
Sensory Appeal
Card #44
Positive Mimicry
Card #45
Competition
Card #46
Autonomy
Card #47
Trigger
Card #48
Set Completion
Card #49
Story
Card #50
Achievements
Card #51
Need for Certainty
Card #52
Ownership Bias
Card #53
Juxtaposition
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