Card #34


Information grouped into familiar, manageable units is more easily understood and recalled.

How might this apply to the Web?

Breaking down long lists (actions, content items, menu items, bullet points) into smaller groups makes that information easier to understand and recall. In terms of learned behaviors, we mentally “chunk” the details of routine events such as getting ready in the morning or playing guitar. Understanding the mental routines people develop—on your site or elsewhere—to respond to specific situations may reveal areas for improvement.

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