Card #46


We seek out situations where we can exert influence or control over something.

How might this apply to the Web?

Research shows that a perception of greater autonomy increases the feeling of certainty and reduces stress. Especially within larger groups, we want the freedom to make our own choices. What options can you offer to create a feeling of control? How can you introduce choices — even trivial ones — into your system? What can people point to and claim they own or influenced?

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