Card #9

Aesthetic-Usability Effect

Aesthetically pleasing designs are often perceived as being easier to use.

How might this apply to the Web?

Attractive things work better—or at least we perceive them as being easier to use. Have you evaluated how attractive your application (or site) is to your users? We are more forgiving of attractive designs and assume they are (or should be) easier to use. The curious part? A well-designed site is often a more usable site.

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