Card #15


When scanning new visual information, we are unconsciously drawn to things that stand out against their surroundings.

How might this apply to the Web?

What do you want people to focus on? Use colors, size, shapes and other design elements to create visual contrast. Subtle movements on an otherwise static page catch people’s attention. Contrast can also be felt over time (an irregular e-mail notification vs. a daily notification) or through unusual and unexpected content.

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