Card #17


Subtle visual or verbal suggestions help us recall specific information, influencing how we respond.

How might this apply to the Web?

Choose images or words suggesting a specific concept you’d like associated with an interaction. This can include everything from subtle microcopy beneath a form field to the style of photography used on a page. You can set expectations and direct what is brought into short-term memory by choosing predictable associations. Also examine what is suggested by the imagery and language already on your site.

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