Card #22

Scarcity

We infer value in something that has limited availability or is promoted as being scarce.

How might this apply to the Web?

While scarcity is typically invoked to encourage purchasing behaviors, it can also be used to increase quality by giving people a limited resource—such as tokens—with which to vote up, purchase or upload items. This introduction of a limited resource encourages people to be more judicious with the actions they take.

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