Card #4

Peak-End Rule

We judge our past experiences almost entirely by their peaks (pleasant and unpleasant) and how they ended.

How might this apply to the Web?

What are the peaks and endings in the customer experience you’ve designed? Peaks may be the core value you provide or a small surprise thrown into the user journey. Endpoints can be obvious (order fulfillment from an e-commerce site) or more subtle (such as a friendly or funny registration confirmation page). Identify and improve these.

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