Card #23

Visual Imagery

Vision trumps all other senses and is the most direct way to perception.

How might this apply to the Web?

Are there opportunities to use visuals to create an emotional response or to speed up response time? If you blur all text, does the imagery convey what you want to communicate? Asking “Can a 5-year old understand this?” is a great way to uncover where text can be replaced or reinforced with an image. Use images to elicit emotions, to make literal associations (an icon or avatar) or suggestive associations (see “Priming”).

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