Card #37


We constantly assess how interactions either enhance or diminish our standing relative to others and our personal best.

How might this apply to the Web?

Are you providing feedback loops and measures to let people know how they are doing? Status is personal—an assessment of our standing relative to others (income, performance). Status can also be public (scoring, recognition, etc.). However, studies show that a threat response kicks in when our status seems jeopardized; take care to measure only those things linked to desired behaviors. Also use status to reinforce new skills.

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