Card #43

Sensory Appeal

We are engaged by and more likely to recall things that appeal to multiple senses.

How might this apply to the Web?

Can you appeal to more senses than just sight or touch? Look for opportunities to add images, audio—maybe even the suggestion of smell or taste through copy and visuals. While audio is an obvious choice for videos or music sites, find subtle ways you can add these same cues to hovers, clicks, log-outs and other routine actions. Look for places to augment text with visual imagery.

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