How might this apply to the Web?
In unfamiliar situations, we tend to assess things based on a single known anchor from which we make relative adjustments. These anchors are often a numeric value, such as an original price or a single attribute such as megapixels on a digital camera. Oddly enough, even the suggestion of a completely irrelevant number can influence subsequent numeric predictions. What anchors are you intentionally—or unintentionally—provinding people?