Card #40


We are more likely to take action when complex activities are broken down into smaller tasks.

How might this apply to the Web?

It’s difficult to complete a complex task such as “set up your bank account,“ “complete your profile“ or “write to a member of Congress“ Instead, break down these complex tasks into small, easily completed actions. These can be steps in a sequence or simply a list of items that need to be completed to advance through the system.

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