Card #3

Pattern Recognition

Our brains seek ways to organize and simplify complex information, even when there is no pattern.

How might this apply to the Web?

What information can you display in a way that arouses curiosity and encourages pattern-seeking behavior? Patterns can be found within a single page (a list of albums, for example) or spread across a site (a curious icon set or color coding that make sense once the pattern is discovered). Also consider playful ways to enable users to organize or label information—such as making a game of arranging things.

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