Card #20


Where there is interest, people like to amass units that add to or complete a set.

How might this apply to the Web?

Is there an opportunity to collect something on your site? Coupons, badges, words, pieces of a larger whole—the options are limitless. It’s best if these items link to one’s reputation and reinforce the content of your service. Business applications may benefit from performance-based collectibles that correlate with speed, frequency, quantity, effectiveness and other desirable metrics.

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