Card #53


Our brains will force a connection between any two items shown together or in sequence.

How might this apply to the Web?

Be careful of things displayed in close proximity to each other: our brains will force a connection. This can be used intentionally, as with films or comics where two or more images shown together or in sequence create a third idea not present in the individual images. In this way, juxtaposition may be used to communicate an idea or suggest a motion than isn’t actually shown.

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