Card #36

Status Quo Bias

We tend not to change an established behavior (unless the incentive to change is compelling).

How might this apply to the Web?

People are inclined to keep things as they are. We adopt what is recommended—simply stating the most popular options is often enough to influence a decision—and tend to stick with that choice. Have you thought through the default options in your app? If you’re asking people to switch systems, consider how you might represent sticking with the status quo as a loss (and pitch the new system as an “alternative” rather than a replacement).

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