Card #24


People seek opportunities to express their personality, feelings or ideas.

How might this apply to the Web?

How are people allowed to express themselves on your site? Selecting widgets, choosing content to follow or share, using emoticons, and customizing the aesthetics of a page are all ways to enable self-expression. At the simplest level, allowing comments can be a good start, but make sure these efforts are linked back to a person’s profile. Look for ways to surface and celebrate these unique customizations.

Ideas, Comments & Questions

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