Card #32

Affect Heuristic

Our current emotions influence our judgement and decisions.

How might this apply to the Web?

Even at our most rational times, emotions still govern our behaviors. So how are you stimulating specific emotions? A really great first impression can make up for errors later on. And when we are in a more relaxed state, solutions and workarounds are more likely to be found. Use aesthetics and language to elicit feelings such as humor, fear or pleasure.

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