Card #13

Value Attribution

We value things when they cost more.

How might this apply to the Web?

“Cost” may be monetary or an investment of time. Is your service priced accordingly? What items can you withhold until they are earned—perhaps a new feature or privileges? On pricing pages, offer a range of packages and highlight—or at least offer—a more expensive one than you think most customers would choose.

Ideas, Comments & Questions

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