Card #26


Our brains are aroused by new and unexpected discoveries (within our normal routines).

How might this apply to the Web?

Are there any small surprises in the experience you’ve designed? “Surprise” could be a new addition or a variation on something routine, such as stating a confirmation message differently or changing an image on a familiar page. Also consider how you can get people’s attention by deviating from expected patterns set by other sites or experiences external to your site.

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