Card #7


We remember and respond favorably to small, unexpected and playful pleasures.

How might this apply to the Web?

How can you add surprise and delight? Maybe it’s fun microcopy, a link to an amusing video or a compliment. Perhaps it’s an “Easter Egg” such as a coupon, virtual gift or humorous image that’s hidden within your site. Even the satisfaction of discovering a connection or solving a mental puzzle can help form a favorable and memorable impression.

Ideas, Comments & Questions

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