Card #33


We want to follow the lead and advice of a legitimate authority.

How might this apply to the Web?

To some extent, we all look for guidance and direction. How well does your site lead people through an experience? Does that experience communicate confidence and assurance? Are there options in your application that could be made at a design level on behalf of users? In an uncertain or new space, is there the presence of a formal authority figure (or brand) to reassure people?

Ideas, Comments & Questions

comments powered by Disqus


You can also with other people
© Copyright Stephen P. Anderson. All rights reserved. | Contact me at stephen [at] getmentalnotes [dot] com