Card #25

Conceptual Metaphor

We make sense of a new idea or conceptual domain by likening it to another.

How might this apply to the Web?

Are you using visual imagery or evocative language to explain difficult concepts? Help people understand your message by drawing a literal or implied analogy. Use this association to help people understand a concept and to influence how it’s perceived.

Ideas, Comments & Questions

comments powered by Disqus


You can also with other people
© Copyright Stephen P. Anderson. All rights reserved. | Contact me at stephen [at] getmentalnotes [dot] com