Card #29

Limited Access

We naturally desire things that are perceived as exclusive or belonging to a select few.

How might this apply to the Web?

“Private beta” was once a powerful tool for creating interest— and still can be when there is enough commotion. But don’t stop there: Games use levels to create exclusivity and reward proficiency. Some sites or areas of a site can be for members only (or for those who have “earned” access). “Access” can also refer to acquiring the use of features or tools that aren’t available by default.

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