Card #10

Serial Position Effect

We have much better recall of the first and last items within a list.

See Also:

Peak-End Rule, Chunking

How might this apply to the Web?

How do you sequence list items? If recall of specific items is critical, list the most important items at the beginning and end of a list. This could be applied to a list of checkbox items, a list of product features, the company bios—any page with a long list of items.

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