Card #50


We are more likely to engage in activities in which meaningful achievements are recognized.

How might this apply to the Web?

Achieving something of personal or social significance is gratifying and even motivating, but more so when recognized in some way. In gaming environments, achievement is shown through points, badges, levels and other kinds of recognition. In other contexts, achievement is signaled by things like promotion, membership, privileges, and acquisitions. What challenges — tied to desired behaviors — do you have in place and what are the associated achievements?

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