Card #11

Commitment & Consistency

We desire to act in a manner consistent with our stated beliefs and prior actions.

How might this apply to the Web?

People have a general desire to be (and appear) consistent in their behavior. Ask someone to state a position, declare their intentions, or show a small gesture of support. Why? Generally, people will act in a manner consistent with these small requests, even if later asked to make a much larger (but consistent) commitment. Be careful: done poorly, these will be viewed as compliance tactics.

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