How might this apply to the Web?
People have a general desire to be (and appear) consistent in their behavior. Ask someone to state a position, declare their intentions, or show a small gesture of support. Why? Generally, people will act in a manner consistent with these small requests, even if later asked to make a much larger (but consistent) commitment. Be careful: done poorly, these will be viewed as compliance tactics.
Ideas, Comments & Questions
comments powered by Disqus