Below are various sites, presentations, people and other sources of
information that have great ideas we can apply to Web design.
dedicated to psychology, persuasion, neuroscience, games mechanics and
other topics Web designers might find interesting.
Brothers Dan and Chip Heath offer up tons of great ideas based on solid research.
Companion site to the highly recommended book Nudge
Discover lots of great studies into behavioral economics.
, where Joshua Porter writes about social Web design
Psychology applied to Web design with the discussion of Avatars (and trust), Microcopy, Lewin's Equation, and more!
Though no longer active, the posts here are a goldmine! Think cognitive science (in practical terms) crossed with great customer experiences
Also worthy of your attention:
- The Fun Theory
- Series of videos that explores how simply making things fun can change behaviors for the better.
- Building Web Reputation Systems: The Blog
- The content here is an invaluable, deep dive into reputation systems.
- MindHacks Blog
- Site to accompany the MindHacks book, which explores 100 interesting observations about how our brains work.
- BJ Fogg
- BJ Fogg has been writing about and researching persuasive technology for years! Some great ideas and frameworks backed by solid research.
- Design With Intent
- The only project I've come across that is similar (but different!) to the Mental Notes cards. Highly Recommended!
- Stay on top of lots of interesting Psychology studies...
- The Social Brain
- "Looks at research pitched at the three levels of brain, individual behaviour and social organisation."
- Design & Behavior
- "Concerned with how design and technology can have an effect on the way that people behave."
- What Makes them Click?
- Regular ideas from neuroscience applied to Web design.
- Incentive Intelligence
- All about incentives and rewards.
who frequently tweet about persuasion, social design or game mechanics.
Noteworthy Articles & Posts
you might find useful.
(Soon: Research papers and articles on specific topics will be found in the cards section)
Cialdini wrote the most famous book on persuasion. Here are those same ideas distilled in a short article.
Good intro to five principles from Behavioral Science
Five counterintuitive findings from neuroscience. (registration required and worth it!)
Neuroscience take on our social nature (Registration required, worth it!)
you may find really useful.