Card #47

Trigger

We need small nudges placed on our regular paths to remind and motivate us to take action.

How might this apply to the Web?

Effective, encouraging nudges need to catch people where they are. On the Web this may be a tweet, advertising, a link or other distraction; offline triggers may be used as well. Also think about triggers someone can set (SMS alerts, IM reminders) or take with them (a printed sheet) as a reminder to do something.

Ideas, Comments & Questions

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