Card #31

Reputation

We care more deeply about personal behaviors when they may affect how peers or the public perceive us.

How might this apply to the Web?

Are actions tied back to a profile or an identifying piece of information? In online social contexts, sharing actions (or a subset of actions) with others helps encourage good conduct. People build reputation through things like sharing information, connecting people, and keeping a record of their personal activities. While identity is often site-specific, consider ways to use the external identities people have built.

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